the commanding heights of the reputation war

seeking once more to put a thumb on the scale of an economy

" ...there are 100 clever ways to prey upon this not least of which is the classic “franklin close” sales technique where you act as though the customer has already said yes. you get them thinking through the sale, imagining it as though it had occurred. this then causes them to experience a sense of loss when they consider not buying what you are selling.

[Contrary to what people think, warnings of coming lockdowns are actually preparing us to accept them]