When Ultimate Fighting Championship president Dana White made a speech at Trump’s victory party this week, he closed on a note of gratitude: “I want to thank the Nelk Boys, Adin Ross, Theo Von, Bussin’ with the Boys, and last but not least, the mighty and powerful Joe Rogan.”
White was right to thank this coterie of content creators. Trump had recently appeared alongside all of them, delivering an unfiltered dose of his worldview to their massive, largely male audiences. The message appears to have landed. While it will take much more time and data to truly understand how the U.S. arrived at this electoral outcome, what seems undeniable already is that podcasts played a substantial role in bringing it about.
Over the past decade, right-wing influencers have come to dominate the podcasting space—and now those podcasts have helped determine a presidential election.
No Excavations Done Yet at Kamloops Residential School as First Nation Provides Update on ‘Complex’ Investigation
"I am honoured to speak directly with Albertans about the road ahead for our province, the choices we face together, and how you will have the final say in shaping Alberta’s future within a strong and united Canada."
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