Juno Jump Start | Alberta tables “Peterson Law” protecting professionals’ free expression
Premier Smith introduced the “Peterson Law” to curb professional regulators who punish members for legal, off-duty speech, Mark Carney seems ready to drag Canada into a fighter-jet nightmare, and more
https://www.junonews.com/p/juno-jump-start-alberta-tables-peterson
John Carpay 20 Nov 2025, 7:30 am
The federal government’s Impact and Innovation Unit (IIU) worked very hard to persuade Canadians to get injected with the COVID-19 vaccine in 2021. Modelled after the United Kingdom’s Behavioural Insights Team, the IIU uses social psychology and “nudge” theory to test public messaging and implement other public behavioural interventions.
With the arrival of COVID-19, lockdowns, and vaccine mandates, the Government of Canada sharply expanded the role of the IIU to secure widespread compliance with vaccine mandates. The IIU applied behavioural-science research and extensive message-testing to craft a national communications strategy. For example, the IIU tested fictitious news reports on thousands of survey participants to examine how Canadians would react to different messages around the alleged safety of the vaccine and the alleged danger of not taking it.
As explained in a new report titled Manufacturing Consent – Government behavioural engineering of Canadians, the ...
